From Palm Leaves to Cultural Icons:
Ecuador's Famous Panama Hats

From the vibrant streets of Ecuadorian villages, proudly adorned by local women, to the dazzling galas flaunted by international celebrities, the Panama hats are the icon of style and elegance. While inexpensive counterfeit versions can be found in tourist shops anywhere in the world, the authentic Panamas are sought after in high-end stores in Ecuadorian towns of  Montecristi, Jipijapa or Cuenca, where their prices can reach tens of thousands of dollars. The hat and its exceptional history and cultural significance has even been recognised as a world cultural heritage by UNESCO!

Custom panama hats on display
A selection of custom Panama hats on display in Cuenca's Museo Del Sombrero De Paja Toquilla.

Surprisingly, the true origin of this lightweight sombrero with a distinctive headband lies not in Panama but in the heart of Ecuador! What’s the history behind one of the world’s greatest misnomers and what makes this headwear so popular?

History Woven Into a Hat

An ancient ecuadorian figurine wearing a straw hat
An archeological finding from the Ecuadorian coast.

The roots of the Panama hat can be traced back to pre-Columbian times. Its original name, "Sombrero de paja toquilla," reveals its association with the toquilla palm (Carludovica palmata). For centuries, the people of Ecuador have skillfully woven this plant's stems into everyday items, including various headwear. The craft of processing, dyeing, and weaving the fibers has been passed down through generations, with evidence suggesting that the first straw hats were weaved an astonishing five thousand years ago - making them one of the oldest hat styles in the world!

The cities of Montecristi and Jipijapa on Ecuador's central coast have gained fame for producing some of the highest-quality sombreros, hence the term "Montecristi" or “Jipijapa” is often associated with Panama hats. Hat weaving became a big source of economic, cultural, social, and political development for Ecuador!

A Misnomer Turned Into a Global Brand

Prezydent Theodore Roosevelt w kapeluszu panama
President Theodore Roosevelt sitting on a steam shovel at the Panama Canal, 1906.

In 1830, a Spanish entrepreneur came up with a genius plan - to export the Ecuadorian straw hats to Panama, a thriving hub of global trade and a bustling crossroads for travelers. Little did he know that this decision would lead to a widespread misconception! The exported hats found their way to numerous countries, inadvertently leading to the mistaken belief that they originated from Panama!

The lightweight and durable headwear quickly gained popularity among gold seekers heading to California, looking for protection from the scorching sun. The hats also became a favorite among workers involved in the construction of the Panama Canal, providing them some relief during the long hours of labor in the tropical climate. When Theodore Roosevelt, the President of the United States, visited the canal, he proudly sported the Ecuadorian straw hat with a black band, capturing the attention of the media. This widespread coverage resulted in the hat being officially recognized as the "Panama" hat, cementing its distinct identity!

Panama hats have since won the hearts of fashion enthusiasts and those seeking practical yet stylish headwear, captivating not only Europe and the United States but the entire world. No wonder that the Panama hats have become Ecuador's most renowned and coveted export!

The Art of Panama Hat Production

Crafting a traditional Panama hat is a laborious endeavor that demands precision and meticulous attention. The production of a high-quality hat entails a complex and intricate process, spanning approximately three to four months and involving nearly 20 steps. The result is nothing short of an artisanal masterpiece!

Creating a single hat requires six young leaves of the Toquilla palm. Before the fibers from the leaves can be woven, they undergo a fascinating preparation process. They are softened by boiling and sun-drying and then bleached to remove chlorophyll with a mixture of water, sulfur and special guagra glue. 

The art of hand-weaving begins from the crown of the hat, with weavers carefully working their way down to the brim. 

Różne etapy procesu wyplatania kapelusza typu panama
Stages of weaving the Panama hat.

Once the weaving is complete, the hat undergoes a series of treatments including: washing, another round of bleaching, ironing the rims, beating the hat for added softness and flexibility and then shaping using a special press. Each step contributes to the remarkable craftsmanship!

Prasa do kapeluszy nadająca kształt kapeluszom panama
Special press for shaping the hat.
Prasowanie brzegów kapelusza panama
Table and tools for ironing the brims of Panama hats.

Cuenca: Home of Panama Hats

Cuenca, a picturesque city nestled in Ecuadorian mountains, proudly holds the title of the country's primary producer of the Panama hats.

Panama hats are an integral part of the traditional attire of the Cuencan women, known here as "Chola cuencana." Combining the hat with an embroidered shirt, a knee-length velvet skirt in vibrant hues, and a blanket or a shawl over the shoulders, these women bring color and charm to the local streets and markets. 

Ekwadorska kobieta w tradycyjnym stroju i w kapeluszu panama w drodze na targ w Cuenca
Chola cuencana in traditional attire with a Panama hat.

Artists who create street art in Cuenca draw inspiration from local traditions and history, often incorporating characters adorned with Panama hats into their murals. This iconic headwear has become a symbol of the region's cultural heritage, making its presence in street art a sign to its enduring significance.

Mural w mieście Cuenca przedstawiający dziewczynę w kapeluszu panama
Street art mural depicting a Cuencan girl.
Róg ulic w mieście Cuenca z malowidłem ściennym przedstawiającym kapelusze panama
Mural of Panama hats on the corner of a street in Cuenca.

Unsurprisingly, Panama hats have become a beloved treasure for tourists. Numerous shops in Cuenca offer authentically crafted Panama hats, with the option of ordering a customized design. You can choose from various styles and colors, adding a personal touch to the classic version.

Szeroki wybór różnych stylów i kolorów kapeluszy panama
Modern variations of the classic Panama hat design.

If you're captivated by the intriguing history of Panama hats, don't miss the chance to visit the Museo Del Sombrero De Paja Toquilla on Calle Larga, Cuenca! With an intriguing display of machines and instruments used in the production of Panama hats, it offers a unique glimpse into the local tradition and art of toquilla weaving.

If you’re lucky, you will have the opportunity to witness the skilled artisans, creating the toquilla sombreros! Are you ready to order one for yourself?

Kobiety pracujące przy wykończeniu kapeluszy panama
Rzemieśnik pracujący nad kapeluszem panama
Artisans crafting the Panama hats.

From classic designs to modern variations, the museum showcases a range of hat models. Some of the masterpieces are so valuable that they are presented in secure display cases!

Ekskluzywne panamy w gablocie
Expensive classic models of Panama hats on display.

When trying on any of the hats, remember to handle them by the brim, ensuring the carefully crafted crown remains intact and undistorted!

Buying a Panama Hat

If you visit Ecuador it is truly worthwhile to invest in an authentic hat and support local artisans. The production of this fashionable headwear involves exceptional expertise and craftsmanship, resulting in a true masterpiece that embodies a rich tradition. An authentic Panama hat, crafted and fitted by a skilled local hatter, will serve you for many years, adding a touch of timeless elegance to any summer style.

Ptak namalowany na kapeluszu panama w mieście Cuenca
Cuenca - the home of Panama hats!

Remember, by buying a genuine Panama hat you are not only acquiring a remarkable accessory but also contributing to the preservation of Ecuadorian culture!

Autorka tekstu w kapeluszu panama na plaży w Puerto Lopez
Carol wearing a Panama hat during a beach sunset in Puerto Lopez.
Author: Caroline Kepler
Photography: Caroline Kepler & Aaron Vann

Comments

Emelyne

Such an informative and well-written article! Thank you! Can't wait for more stories from you guys!

July 30, 2023 12:50 PM

Barbara

Great article…learned a lot!

July 24, 2023 10:05 PM

Aaron

First comment ever!!! :)

July 24, 2023 7:18 PM

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